I found out today (its probably old news but hey im behind the times!) that the 2004 vintage of Mouton Rothschild will have a label designed by HRH the Prince of Wales. It seems that the current head of the family Baroness Phillipine de Rothschild has commissioned him to produce the label image. As is the tradition he will not receive payment, but will be compensated with a couple of cases of wine, some of which will be from "his" vintage.
Such a label will no doubt make the wine that little bit more appealing to collectors of royal memorabilia, and could help to maintain a solid market value. Crafty marketing huh?
Now that enough about Mouton from me for a while, I promise!
Update/Correction. The label artwork hasnt been commisioned, rather the Baroness Phillipine has selected an artwork of the Princes - a watercolour of pine trees in the south of France- for the label art.
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1 comment:
I think you mean the 2004 vintage, not 2001!
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