Friday, March 09, 2007

Paul Masson White Wine Carafe.

Well this is my belated entry to Wine Blog Wednesday. After much searching I finally decided to spend my hard earned cash on this monstrosity. Back when I was still too young to legally drink, and in fact probably before I even was aware of alcohol, Paul Masson introduced their wines into the UK market. They were kind of unique in that they came in these carafe like containers and many people actually used them as flower vases and the like after they had drunk the contents. This was a happy time in the UK when Mateus Rose was probably the best selling wine in the UK and Prawn Cocktail, Black Forest Gateau and Steak Diane ruled menus the country over.

Im slightly alarmed at the label which actually doesnt specify a grape variety, and several hours of digging on the internet have led to to believe that it contains Chenin Blanc. Im going to trust what I read on the net, because to be honest there really wasnt much taste at all, chilling it made it slightly more palatable, but barely. There was a faint floral smell on the nose which I could really identify. The only saving grace was it was cheap. I paid about three quid something from tescos for this, and even at that small price, it was a rip-off. By the time you take out the duty, vat and cost of the bottle, label etc, you are talking about £1 worth of wine. Take the supermarkets profit away from that and I reckon this is about £0.40 worth of wine. The old adage that you get what you pay for is most definately true here. I paid nowt, and got less.

This challenge brought out the snob in me, and I dont really like to think like this, but honestly this was truly awful wine, I suspect only the novelty of the "bottle" encourages people to buy it. Certainly if I ever needed a vase I would probably buy a bottle and throw out the contents. It would be cheaper and better for my palate. Ive been spoilt working here and getting the opportunity to taste some absolutely fantastic wines, and so I just think that you shouldnt have to drink bad wine.

1 comment:

Peter May - The Pinotage Club said...

Its cheaper to buy on eof them than pay for an identical (ish)carafe in Habitat or whatever!

When they were first introduced to the UK the carafe was 1 litre sized (or liter as misspelled on the glass) but now I think they're 75cl.