With the refurb approaching at an alarming rate, less than five weeks until we close now, we are trying to finalise the new design of the winelist. The current iteration has been in place for nearly two years now, and its time for a refresh. For a while now, Ive always fancied the idea of a landscape winelist, and it looks like this might well be the direction that we are heading in. In order to make the best use of the pages I want to present the winelist in two columns to a page. We are now working out the smaller details - font, font sizes, colours, paper type, weight and colour, not to mention the most important consideration of the lot - how do we present the wines. Currently we use the "old fashioned" concept of listing by country, with the commonly used convention of the old world first, new world second. In many ways I'm loath to move away from that format, because it is easy - both for me and the customers. But Im conscious that many people now choose their wines by style rather than country. So perhaps we ought to consider listing the whites first then the reds? Maybe by grape variety? Or we could use funky descriptive terms like Cowboy Ciao in Scottsdale Arizona (http://www.cowboyciao.com/wine.php) (though Im not sure the boss would like that one!!).
Its an area that Ive given a lot of thought to over the last few years and the conclusion that Ive pretty much reached is, although we like to think we are a modern restaurant, we have a very traditional outlook and a traditional wine cellar. So for now, I think we will stick with the "old fashioned" presentation of listing the wines by country with the old world first, but try to modernise it a little bit, by having narrative sections highlighting stunning examples of each grape variety - allowing folks to choose by grape if they wish. Id be interested to know what you think.