I got some disappointing news the other day from Angela at Bauduc. It seems that they have run out of the Rose 2006 and are in the awful position of having rejected the 2007 rose as unsuitable for bottling they are now without a rose until 2008 vintage is ready sometime in 2009. Now that puts us in a spot, it sells really well, we are about to enter summer, and hopefully the weather will be really hot, meaning we are potentially loosing out on a bit opportunity. My boss is pretty pissed off about it. I on the other hand am kind of proud of them. By rejecting the vintage they are showing a commitment to quality and a pride in their wines. Now I dont know what happens to the wine. Perhaps it gets blended into the red (though I doubt it, surely it would lighten the wine), maybe they will keep it for their personal consumption (again doubtful but likely) or perhaps they pour it away (costly!!) but whatever happens they have lost that revenue stream. All the time and effort in the vineyard growing the fruit, the time in the winery turning the fruit into wine, and the time in the tanks waiting, wasted. They arent Mouton-Rothschild or Lafite, they are a small family winery so thats got to hurt them financially. And the scary thing for them is that all those customers who would have bought their rose will now find an alternative. And perhaps they might not buy Bauduc rose again. So not only have they lost this years business, but potentially they have lost next years too.
They wont lose my business though, because I applaud their choice, their integrity and their courage to take the decision they did. Perhaps it might work in their favour, because if they had released a substandard rose then they definately would have lost business the following year. So unfortunately we wont have their delicious rose this summer, but that makes the anticipation of the 2008 vintage all the more delicious. Good luck to them.
(Gavin and Angela Quinneys wines can be found at Bauduc.com.)