Tuesday, February 12, 2008

"We are facing a perfect storm"

That was a quote directly from one of our main suppliers this afternoon as we discussed the impending price increases. Some of our suppliers have already sent us the bad news, and my god, some of it terrible. We are facing increases of upto £1 a bottle, and this is before the Chancellor drops whatever bombshell he plans to next month. The rumours are that there could be an increase of as much as 30p on a bottle of wine!!!
Now price increases are almost inevitable. Transport costs alone have risen astronomically over the last twelve months, couple that with the exchange rate against the Euro and Australian dollar and the news is gloomy. But also add in the fact that glass is getting more expensive, cork is becoming astronomical, labour costs have risen dramatically and the huge increases become expected. Perhaps we have been spoilt by a tidal wave of cheap wine, brought to our shores by Tesco, Sainsburys et al. All I know is that wine-drinkers are going to suffer soon in their wallets, as the costs go through the roof. Shortages of fruit in champagne are said to be driving the price higher, the drought in parts of Australia has seriously affected production there and is also driving prices up. Were doomed Im telling you!

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