Expectations.

I got to thinking about some wines last night, wines that had exceeded my expectations and consequently became more prominant in my recommendations, and wines that had failed to meet my expectations and therefore been a disappointment. There have been all too many of the later over the years - one of the most prominant being Krug's Clos de Mesnil when I first tried it several years ago for a Krug Dinner that we hosted. It had been so exhalted and placed on such a big pedestal, that when I tried it, angels failed to sing praises on my tastebuds and I felt let down, and disappointed. I guess I was a bit niave about it too, because at the time I wasnt conscious of its cost. When I found out how exhorbitantly expensive it was that only added to the sense of disappointment. Anyway several years have passed and having recently had the chance to taste the new vintage of Clos de Mesnil Im glad to say that my opinion has been slightly revised.
Which kinds of leads to the point of this posting.
Last night we were host to the Champagne Academy's Northern Dinner. The last time we hosted the dinner was in 2005, and much has changed in the meantime. The Westminster suite has had a complete refurbishment, Ross has been through the Academy's program and is now an Old Boy, and weve all grown a few years older, a few inches wider and experienced many hundreds of wines in the time that passed. This years dinner was presided over by Krug - the current presidential house, with Lanson the incoming (and hence Vice-presidential) house and Veuve the departing (and also Vice-presidential) house. At one time they all fell under the LVMH stable, (for the four months that it took LVMH to strip Lanson of its premium vineyards before being sold to the Mora family.)but now only Krug and Veuve are stable mates, Lanson being a family owned business. And it is here that the expectations come into play, but before that I guess I ought to divulge the wines that we served.
The starter wine was Lansons Noble Cuvee Blanc de Blancs 1998. My expectation of this wine was quite low, because, well, it was Lanson. Thankfully, for me anyway, it exceded that expectation and was actually pretty good. Considering its youth it was pretty damned good, the acidity levels were high enough to suit the dish it was paired with (a crab meat press with cucumber jelly and caviar dentelle).
For the intermediate course we poured Krug Grande Cuvee. There were a lot of folks disappointed with this wine. I think it was because their expectations are higher than the wine could deliver. Krug is a league apart from most other champagnes - not only in price, but in every little thing that they do. They ferment the wines in french oak barrels. They vinify the parcels of wines individually. They mature the wines for six years on the lees (the mandated minimum is three years. Many houses do not mature beyond that minimum). This gives the wines an incredible richness of flavour, depth of character and a whopping price tag. But I guess it also sets them up to be knocked down.
The main course was paired with an Argentine Malbec from Terrazas de los Andes - LVMH's pet winery in South America.
The Cheese course was paired with a Veuve Clicquot La Grand Dame 1998. This was a bit of a disappointment for me. It didnt distinguish itself enough apart from Yellow Label to justify the price difference. I reckon it was too young, personally, Im assured that this wine comes into its element after about 10 years of additional ageing, so I would expect it to be reaching its peak from about 2015. But a few people raved about it, so it just goes to show its all horses for courses.
The meal concluded with the Krug Rose. I have mixed feelings about this wine. Having first tasted it when we served the Champagne Academy menu tasting back in July, I was impressed but un-enamoured of it. Then in August I had the chance to visit Krug and got to sample the rose with a dessert at lunch in the middle of the Clos de Mesnil Vineyard. The wine was divine, from the amazingly oxidized looking copper brown colour of the wine, to the rich densely flavoured nose with soft red fruit, floral tones and a touch of membrillo jelly, this was one serious, serious rose. We discovered from our hostess, that the bottle we were being served was probably in excess of 12 years old. So having spend 6 years maturing on the lees before it was disgorged and labeled, it then spent another six in the cellars of Krug before being served to us with lunch. I was hooked. I became determined to procure a few bottles and lavishly lay them down with strict instructions not to open until 2014! And then reality came home to roost, when I realised that Krug Rose isnt cheap. Now I realise that there are cost implications with Rose - there is a finite amount of red wine available to blend with the white to create the rose style of wines favoured in champagne. This scarcity often means that Rose champagnes cost a fair bit more than their white counterparts. But Krug Rose is extortionately expensive. Eyewateringly expensive. Way more expensive than DP Rose, and thats a rip to start with!! So, barring a lottery win, it aint going to happen. And that is why I think most people felt that the Krug Rose was a let down for them. Yes it was good, and yes it paired well with the dessert - an autumn carpaccio of orchard fruits with blackberry fool and coconut macaroon. But is it good value? I dont think so.
So our expectations obviously shape the way we percieve a wine. For me thats quite important. I sell wines by creating a link between the wine and the food. I make them more attractive to people by personalising them, creating something that the customer can relate to, giving them some little nugget of information that identifies that wine is some small way to something they can understand. And in doing so, I will often, perhaps unwittingly, raise their expections of the wines. Which means that if I get it wrong, the effect can be far more disasterous than it needs to be.

Visiting Krug - in the cellars.

So with eyes like pissholes in the snow, I woke up a silly o clock in the morning, showered and made it down for a lovely breakfast in the morning. The sun was shining, the gardener was out raking the gardens and clearing up the corks we had fired off the balcony the previous night. Mine was the winner, out on the grass, while mark managed to hit the patio and penny barely made if further than the end of the balcony sill. After indulging on fresh croissants and pastries we were met at the front by our genial chauffer and whisked off to the maison. The Krug domaine is rather discretely placed off the main roads behind a set of imposing black gates. As we entered the courtyard the place was filled with oak barrels being washed down and soaked with water, preparing them for impending use.


We were told how the Maison came into being, the history of the family and their philosophy for champagne before being taken down into the cellars to see for ourselves.

We were in heaven, millions of bottles of Krug all stacked up where they wait patiently for six years to reach a level of maturity that Krug feels is essential to its being. We get the full tour of the cellars, walking past racks of bottles, the chalk boards written in a code identifying which wines they are. I keep my eyes peeled for the Clos d'Ambonnay, but fail to spot any, or its sister vineyard Clos de Mesnil. We did however find magnums of vintage 98 and even a few jeros. As we descend deeper beneath Riems we come to the vault holding the reserve wines. Specially designed double decker steel tanks hold the reserve wines going back to a 1996 Bouzy which we are told was the oldest wine blended in this years "batch" of Grande Cuvee. In six years time when the wine reaches the market, that component will be 20 years old! We struggle to get our heads round the idea that someone can select a blend of so many different vintage wines and somehow seem to know how it will turn out after six years of maturation. And while the main selection of the blend is done by a core team, that many other people at Krug are involved on the periphery.

While in the cellars we get the chance to watch their cellarmaster riddling the bottles, and Mark takes the opportunity to have a go himself.

As the cellar tour ended we wandered upstairs for a spot of elevenses - a cheeky wee (wee being the operative word) glass of Grande Cuvee before we departed for a tour of the vineyards, more specifically the vineyard of Clos de Mesnil.

Like a pilgrimage to Mecca - the visit to Krug. Day one.

Ive had my pilgrimage, got to see two of the most precious vineyards in the whole of Champagne and Im one seriously happy camper!
Mark, Penny and myself flew out from Manchester on Monday afternoon after nearly two hours delay and were met at Charles de Gaule airport by a chauffer carrying a Krug sign - cool!! We were whisked from the airport in a swanky new merc to the Hotel Les Crayeres where we were staying overnight. After a quick shower we met down in the lounge for a crafty pre-prandial flute of something before heading into Riems to Brasserie Flo for something to eat. Being the beginning of August and actually sunny somewhere we got to eat outside on the terrace, although I think they stuck us in the tourist corner as we seemed to be surrounded by English people. Penny got the trip off to a good start with a cheeky little bottle of Ruinart Blanc de Blanc (despite our effort to get her off of choosing LVMH products she wouldnt budge!) Still cant complain, it is one of the best value Blanc de Blancs on the market., and a damned fine drop of fizz. We all started with something fishy, myself with 6 langos and Mark and Penny opted for the Hommard (Lobster) with fresh mayonnaise. We had all opted for the classic brasserie dish of Steak frites for out main course, although we underjudged the size of the meat a bit and all ended up a bit stuffed. That was washed down with a bottle of Krug Grande Cuvee, the richness of the wine coping admirably with the tender rare meat. Its a little know fact that Krug Grande Cuvee works magnificently well with Fish and chips!! Penny was now full to the gills and it was left to me and mark to sample the creme brulee. That was my mistake, finishing it was even worse. I was so full my stomach felt like it was going to burst. I havent felt that full ever! I couldnt even take another drink I was that full. So after a brief walk up the main road we settled down in a bar and I watched them two chugging G&T's while I slowly digested my dinner. Then we headed back to the hotel and onto Penny's balcony where we caned three bottles of champagne we had cleverly brought along, while playing silly drinking games and watching the stars. A bottle of Pol Roger Vintage 96, a bottle of Dom Perignon 99 and a rather disappointing bottle of Veuve Rose. Guess which one Penny brought! Penny also pitched in a bottle of Hennessy XO, but I knew when my limit had been reached and at 4:30am I sloped off to bed determined to get at least three hours of kip before the morning.

Krug minus 2

Just two more days until I go to Krug. Well technically its three as we dont actually visit Krug until Tuesday morning, but by this time on Monday we will be in Riems at the Hotel Crayeres and I cant wait. Ive been looking forward to this jolly for six months. We have a tasting on tuesday at 10am followed by a tour of the Clos de Mesnil. Hopefully we can persuade them to take us to the Clos d'Ambonnay as well, before lunch and then returning home. Short and sweet. Then Im off for three weeks while the refurb happens and the Arkle is turned into Simon Radley at the Chester Grosvenor.

Krug Clos d'Ambonnay 1995

This year Krug are releasing a new cuvee, a blanc de noirs, which is already causing a stir on the wine market. The 1995 Krug Clos d'Ambonnay is on track to become the world's most expensive bottle of wine on release, with a retail price tag of between £1500 and £2000. That puts it slightly beyond the realms of DRC La Romanee Conti, Petrus and Le Pin. A microscopic 14 barrels of the wine were produced, and it is estimated that a mere 2,000 bottles will be available upon its release sometime in May. A few lucky Krug collectors were given a VIP tour and tasting and were offered the opportunity to purchase two cases (12 bottles) of the wine at £12000 per case in bond. Needless to say they all took the golden opportunity and one case has already seeped onto the secondary market being sold at auction in Las Vegas for a mammoth $26000.



I first heard about the wine in February when we were visited by Charles-Edouard from LVMH who is the Krug Brand manager. We were planning the Krug gourmet dinner that we are having in December and it was then that he dropped the information that Krug would be releasing a brand new wine later in the year. He teasingly offered us the run down on the wine and we were generously offered an allocation. The mere thought of a blanc de noirs from Krug set my want glands into overdrive and I knew that I wanted to list it, no matter how much it cost. I knew the prices of the Krug Collection and their crowning glory the Clos de Mesnil were expensive, but cost be damned I wanted it. All I had to do was persuade my GM that we needed it and that I could sell it at some stage. So imagine my surprise when coming in to work earlier today to discover that an order has been placed and confirmed for 3, yes three bottles of Clos d'Ambonnay 1995. I had to pinch myself! Then I found out the price. Stunned is about the only way to describe it. The Krug Clos d'Ambonnay is now going to be the most expensive wine on our wine-list at around £4000 a bottle (we sold the £5000 La Romanee Conti 1985 at the weekend!). With May races coming up Im desperate to sell a bottle so that I might hopefully get the chance to taste it. But one thing is for sure, with articles in the Financial Times and all the hype surrounding its release, the first vintage is going to be an instant collectors item, and when that happens the prices can start getting very silly indeed.